Understanding the science of A/B Testing
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A/B Testing is a widely known concept among marketing and design practitioners. In short, it stands for the process of Read more

Vanity Metrics: what are they and how to read through them
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Reports are a great source of material for marketing decisions. When well done, they (and metrics) enable incremental growth and Read more

What to do when you don’t know what to do (digital marketing edition)
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When we have a company, we can get stuck in an impasse of not knowing what to do. What do Read more

Landing pages: bet on a CTA 2.0
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Hi there! Welcome to landing pages 101. Making a good and converting landing page isn't the most demanding job on Read more

Fewer emails, better email marketing
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Emails have a poor reputation. We receive more than we can read, and they're typically a working tool that we Read more

What is marketing? A question asked and answered by a business developer
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Hello, hello, angry peepz. This time I'm leaning to write about marketing, but let's see how it goes.  I am Read more