Are you hunting the antelope or the field mice?

If you could think about the greatest lessons you learned, which ones would you choose? In the book “Tools of Read more

B. Schwartz – The Paradox Of Choice

I've heard for the first time the term "FOMO" a couple of years ago, by chance, while I was watching Read more

The Value Wheel: mapping the impact of your marketing actions
notebook with planning tasks, pc and earphones

If you ask a group of passionate marketers the reason why they love their jobs, you'll get plenty of answers. Read more

We are bananas

When I was young, it was very common for any other kid to call me “banana”. Where I’m from, the Read more

The magic of Rapport

We have all come across with people with whom we create an immediate connection - this is called Rapport. Most Read more

Companies don’t have values. People do.

Because of the current hype of entrepreneurship and startups, we seem to understand the concept of company differently, attributing it more Read more