Archetypes: is your brand a hero or an outlaw?

Open up your mind. Jump as high as you can. Do twenty push-ups and then come back. Are you done Read more

We submitted ourselves to this rebranding process

It is inevitable to analyze a person when you met her for the first time, right? Their appearance and attitude set Read more

Fewer emails, better email marketing
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Emails have a poor reputation. We receive more than we can read, and they're typically a working tool that we Read more

Understanding the science of A/B Testing
Understanding-the-science-of-A-B-Testing-race-blog-angry-ventures

A/B Testing is a widely known concept among marketing and design practitioners. In short, it stands for the process of Read more

Vanity Metrics: what are they and how to read through them
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Reports are a great source of material for marketing decisions. When well done, they (and metrics) enable incremental growth and Read more

What is marketing? A question asked and answered by a business developer
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Hello, hello, angry peepz. This time I'm leaning to write about marketing, but let's see how it goes.  I am Read more