Archetypes: is your brand a hero or an outlaw?

Open up your mind. Jump as high as you can. Do twenty push-ups and then come back. Are you done Read more

We submitted ourselves to this rebranding process

It is inevitable to analyze a person when you met her for the first time, right? Their appearance and attitude set Read more

Replace MVP with MVO
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Disclaimer: During this post, whenever I mention the term "Minimum Viable Product," I will do so through "MVP". The same Read more

Landing pages: bet on a CTA 2.0
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Hi there! Welcome to landing pages 101. Making a good and converting landing page isn't the most demanding job on Read more

Fewer emails, better email marketing
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Emails have a poor reputation. We receive more than we can read, and they're typically a working tool that we Read more

Understanding the science of A/B Testing
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A/B Testing is a widely known concept among marketing and design practitioners. In short, it stands for the process of Read more