What is a brand Archives - Angry Ventures

Design

A brand is the product of a thousand small gestures

by Carina Olival / May 25, 2017

Reading Time: 2 minutes Can we use the word “brand” when we’re speaking about the logo, the symbol or even the name? Though technically they aren’t a brand, we can say that the brand is a combination of each of these elements… and much more. I’m currently working on my thesis, so I can (finally) get my master degree in Design Management. During my research, I found some interesting ideas that…