Angry Ventures

Digital Marketing Learning

Vanity Metrics: what are they and how to read through them

by Tiago Leão / September 24, 2020

Reading Time: 3 minutes Reports are a great source of material for marketing decisions. When well done, they (and metrics) enable incremental growth and provide insights for improving a project, advising what you need to keep doing and what you should stop right away. Nonetheless, reports analysis requires readers to have a sharp eye and be attentive to what we designate as vanity metrics. By definition, vanity metrics are metrics that…