sexism in advertising Archives

Marketing: Segmentation vs Stereotyping

by Carlota Gregório / January 12, 2018

Reading Time: 4 minutes There’s no need to address the power of marketing and advertising. It has a strong impact on popular culture and society. It influences what we wear, what we listen to, what we like. Point made. This also means that if companies and marketers really want to, they can be a powerful driver in changing people’s perceptions of society. The movement for the empowerment of women, for instance,…