psychology Archives - Angry Ventures

Digital Marketing Psychology

Drink Coca-Cola. Hungry? Eat popcorn.

by Margarida Vidal da Silva / August 31, 2017

Reading Time: 2 minutes One thing that fascinates me a lot is subliminal messages. Subliminal messages are the stimulus that pass below the borders of human consciousness and might be capable to influence human behavior without his realization. The first usage of subliminal messages was in 1957 while, during a movie, the sentence “Drink Coca-Cola” and “Hungry? Eat Popcorn” appeared in one of the movie’s frame. Vicary – the experimenter – lied about…

Psychology

Why do people make stupid decisions?

by Margarida Vidal da Silva / August 10, 2017

Reading Time: 2 minutes One thing that I’ve been always fascinated with is the way people think. What drives people to decide A instead of B? Why the hell do they make bad and stupid decisions even when there’s a rational and obvious answer for the problem? By growing up in a family which loves to read, I was often suggested with some books. The one that I caught my attention…

Innovation

Asch Experiment: Are you conforming or countering?

by Margarida Vidal da Silva / June 22, 2017

Reading Time: 2 minutes As a social psychologist, Asch decided to study about group conformity. In his experiment, he brought one participant at a time to a room with five other students. The thing here is that those five other students had agreed in advance with the experimenter that they would give a wrong answer on purpose in certain rows… It’s a simple situation. In the room, the participants are asked…