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Design

Design is not about taste. There’s more at stake!

by Carina Olival / April 6, 2017

Reading Time: 2 minutes When I say Cola-Cola, what are the first words that come to your mind? I guess that some of them are: soft drink, happiness, red, and dynamic ribbon. Soft drink, because it relates to the kind of drink that Coca-Cola is. Happiness because that’s “what they sell” (that’s the brand strategy). Red and dynamic ribbon because they are part of Coca-Cola‘s visual elements. Although Coca-Cola is indeed…