Consumer Behaviour Archives

Digital Marketing Psychology

Drink Coca-Cola. Hungry? Eat popcorn.

by Margarida Vidal da Silva / August 31, 2017

Reading Time: 2 minutes One thing that fascinates me a lot is subliminal messages. Subliminal messages are the stimulus that pass below the borders of human consciousness and might be capable to influence human behavior without his realization. The first usage of subliminal messages was in 1957 while, during a movie, the sentence “Drink Coca-Cola” and “Hungry? Eat Popcorn” appeared in one of the movie’s frame. Vicary – the experimenter – lied about…

Business Development Digital Marketing Innovation Psychology

The experience of smell in retail stores

by Marta Mealha / July 20, 2017

Reading Time: 2 minutes Can we talk about those moments of weakness when you pass in front of a coffee shop or even a supermarket, and the scent of fresh bakery fulfills your brain? And suddenly you’re fighting the urge to go inside? But that fight only lasts a few seconds because the fresh bakery smell is too powerful? I think we all can relate. Most of the times we are…