Angry Ventures

Design

Archetypes: is your brand a hero or an outlaw?

by Carina Olival / October 6, 2016

Reading Time: 3 minutes Open up your mind. Jump as high as you can. Do twenty push-ups and then come back. Are you done already? Sorry, I was just kidding. Speaking seriously now, I challenge you to imagine a hero. What are his characteristics? Can you name a few? Maybe what you imagined was a man with a red cape, one with a mask or a shiny armor. You may also have imagined Lara Croft…

Carl Jung