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The Value Wheel: mapping the impact of your marketing actions

by Tiago Leão / June 14, 2019

Reading Time: 2 minutes If you ask a group of passionate marketers the reason why they love their jobs, you’ll get plenty of answers. One that you’ll probably hear the most is that they enjoy adding value. But what do they mean by value? And what value do they enjoy adding? – Some marketers will tell that they enjoy being part of their company’s business growth. – Other marketers will state…