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Digital Marketing

What I learned dealing with angry customers on social media

by Tiago Leão / January 12, 2017

Reading Time: 4 minutes The line between social media management and customer support is getting thinner. Each channel has its own mechanisms, but they are all based on one simple rule. Communication must always be bi-directional. Otherwise, it won’t be communication… and (personal opinion here) it also wouldn’t be as interesting as it is. But, how hard can it be to chat, write or communicate? It’s something we all do, right? Well……