a/b testing Archives - Angry Ventures

Understanding the science of A/B Testing

by Tiago Leão / December 17, 2020

Reading Time: 4 minutes A/B Testing is a widely known concept among marketing and design practitioners. In short, it stands for the process of deploying two versions of something – a landing page, an email newsletter, or even a flyer – and seeing which one is more effective. As a common practice, A/B testing has been used by many companies. Endless possibilities make it a thrilling and never-ending process. If you’re…