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At Angry Ventures, we have been involved in a few no-code projects, where products characterized as “web design language” with minimalism came out. We were quite surprised by the results. You can see, for example, one of our latest products: salesbff.pt
Using no-code tools like Brick.do (although with this one you may need some knowledge in HTML and CSS, Nimbus or Notion (combined with super.so) let us design and publish a website in days or hours (if you know of other no-code builders, let us know).
In hindsight, and comparing web development projects that require major development and no-code projects that I’ve been involved in, I’m able to highlight importance when it comes to no-code projects. First, let’s look at some web design principles.
Content gives meaning, especially with no-code
Minimal Web Design lets the content stand out. This is why a simple website design is the first choice of so many personal websites or portfolios, like this one.
In no-code projects, we want creative content to be the center rather than design elements from stock photos or similar ones.
Harmony makes a design sing
Notice how everything looks together and makes site-wide changes easy and immediate on no-code websites.
When defining knowledge hierarchy through websites, color is crucial. Users should be able to skim through pages and understand what they mean. Some might fit well to a certain text, and some might not, so maintaining consistency is the key role here. In no-code, the color scheme on your website is consistent by default.
Negative space creates balance
A huge element in co-code websites is white space.
White space, buttons, and other visual design elements help images and content stand out and keep a layout from being cluttered.
White space, also known as negative space, is an important aspect of any utilitarian design. Without it, messaging can turn into an indistinct blob.
Good design is honest. It does not make a product more innovative, powerful, or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept. — From Vitsoe’s “The power of good design.”
Cliches and vague marketing copy won’t help you connect with people. No code can position your brand providing information that communicates the humanity behind your brand.
Good design is as little design as possible
Less is less? Less is more?
No code is less, but better – because it concentrates on the essential aspects, and the visual elements are not burdened with non-essentials.
Back to simplicity.
Agility, especially with no-code
We don’t need to beat around the bush. With the no-code design, the development speed is higher, the investment is less, and the maintenance effort is lower. In addition, the current no-code website builder tools already provide integrations with Analytics. For example, it is possible to edit meta descriptions and meta tags, which helps the organic positioning of the website.
Conclusion: no-codes websites are not easier
I would not say that no-code websites are easier than other design styles. It requires the responsibility of choosing each element deliberately. Each piece should have flow and fit into a hierarchy, and your content should guide your audience to an inevitable conclusion.
In the end, each sentence should offer more clarity about your brand and purpose.
But at the same time, simplicity is worth it.