What to do when you don’t know what to do (digital marketing edition)
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When we have a company, we can get stuck in an impasse of not knowing what to do. What do Read more

Replace MVP with MVO
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Disclaimer: During this post, whenever I mention the term "Minimum Viable Product," I will do so through "MVP". The same Read more

Landing pages: bet on a CTA 2.0
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Hi there! Welcome to landing pages 101. Making a good and converting landing page isn't the most demanding job on Read more

Fewer emails, better email marketing
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Emails have a poor reputation. We receive more than we can read, and they're typically a working tool that we Read more

Understanding the science of A/B Testing
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A/B Testing is a widely known concept among marketing and design practitioners. In short, it stands for the process of Read more

Vanity Metrics: what are they and how to read through them
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Reports are a great source of material for marketing decisions. When well done, they (and metrics) enable incremental growth and Read more