Was Eleanor Roosevelt using reviews and user-generated content without noticing?
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It's worth mentioning that every concept should be analyzed within a context, so maybe it is too far a stretch Read more

Why are marketers shifting from funnels to growth loops?
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Funnels are popular among marketers and sales professionals, but growth loops are starting to grow on them. Though the consensus is hard Read more

What to do when you don’t know what to do (digital marketing edition)
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When we have a company, we can get stuck in an impasse of not knowing what to do. What do Read more

Fewer emails, better email marketing
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Emails have a poor reputation. We receive more than we can read, and they're typically a working tool that we Read more

Understanding the science of A/B Testing
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A/B Testing is a widely known concept among marketing and design practitioners. In short, it stands for the process of Read more

Vanity Metrics: what are they and how to read through them
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Reports are a great source of material for marketing decisions. When well done, they (and metrics) enable incremental growth and Read more