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O, responsive design. Where art thou?
Responsive design has been the big hit of the Internet in the last few years. Even so, it’s astonishing the number of sites without this basic feature. Why? We have no idea since it can help improve the way your site looks on devices with different screens and, therefore, boost the time users spend on it and your rankings on search engines.
Here are a few tips on why you should have responsive design in everything you do digitally and how.
Dropping knowledge real quick
In Portugal, 94% of the population has a smartphone, compared to 63% with a computer, which explains why it is more common to access the Internet in Portugal by mobile. Check the numbers here.
The population is, on average, 6:30 hours daily using the Internet where we spend two hours on social networks, which 97% access via smartphone.
In Portugal, there are 15.80 million smartphones connected to the Internet.
- 93% of people use chat apps,
- 94% social and networking apps;
- 82% entertainment and video apps,
- 80% maps,
- 60% shopping apps,
- 53% music apps,
- 51% games,
- 41% transfers money to friends and family via smartphone, through MBWay, and other banking apps.
- 22% health and fitness apps
- 6.4% dating apps.
The older the age group, the lower the ownership/use.
- 15/24 and 25/34 years – 90% use a smartphone and surf the Internet35/64 years – between 79.8% to 88.8%
+65 years old – 45.2% use smartphones and surf the Internet
In 2020, the number of e-commerce users had the most significant increase in 18 years, revealed the INE. Pandemic accelerated the intensive use of the Internet and 44% of Portuguese people started or increased online shopping.
What is a responsive website?
A responsive website has its design made with variations. Hence, the layout is flexible enough to adjust according to screen size.
You can find an excellent example of this here.
A dead give away that your website isn’t responsive
- You need to zoom in;
- You have an unnecessary scroll;
- You can’t click on a button without touching the next-door neighbor;
- Things overlap;
- Slow upload speed in mobile;
- Image or text that gets really big or disappears;
- Pop-ups that fill the hole screen and don’t have our favorite X;
- Things are not aligned.
You and the market
According to new market trends, the life cycle of products is reducing; consumers are micro-segmenting; markets are increasing in size with rising competitors (with more and more strength). In the middle of all this, we all have to be fast.
Therefore, as an entrepreneur/seller/service provider, you try with all your strength to improve performance, reduce costs, improve brand recognition, enhance response time and quality. You’ll need to start investing in social media and branded content, digital advertisement, as well.
Plus, you’ll want to invest likewise in new means of distribution, such as online, creating a cross channel/multichannel brand, which mixes online and offline. With the possibility of being the next step towards internationalization. Beautiful!
And then the website sucks on mobile, and 80% of users can’t browse it (because it is not responsive). The competition has just won sales, which should be yours. And you can’t reach new customers because Google won’t let you.
It sucks, right?
Extra reason: because Google says so
So SEO, if you don’t know what it is, well well well … someone is not reading the Angry blogs (🔔🔔🔔 shame). Read this and come back.
So, being first in PageRank. We want this. We love this. We need this.
And without the responsive format, we don’t get this, thanks to google.
Here a quote by Google about it:
“We recommend using responsive web design because:
- makes it easy for users to share and link content with a single URL;
- helps Google’s algorithms to assign indexing properties to the page accurately, instead of signaling the existence of matching pages for computers or mobile devices;
- it requires less engineering time to maintain several pages with the same content;
- reduces the possibility of common errors affecting mobile sites;
- It does not require redirection for users who have a device-optimized view, which reduces loading time. In addition, redirecting based on user agents is prone to errors and can reduce the quality of users’ experience. For more details, see the section Errors when detecting user agents;
- Saves resources when Googlebot crawls your site. For pages with responsive web design, a Googlebot user agent needs to crawl the page only once, instead of multiple Googlebot user agents crawling the page multiple times to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more content on the site and keep it properly updated.”
First impressions happen once. The website’s design will generate a good impression, bring credibility, and provoke the desire to browse and explore the website.
A study by the University of Melbourne shows that “70 percent of people claim they would not buy from a company with a badly designed website.”
Google’s Think Insights has even stated that if a user becomes frustrated with the mobile experience on a site, there’s a 61% chance that they’ll leave immediately and go to another website.
As so, it will help the visual aesthetic in all screen sizes, generally load faster, which is likely to boost your ranking and decrease your bounce rate (people who enter and leave the website immediately). As a result, the increase in sales happens, and sometimes the value within each sale.
How can I analyze my website?
There are several ways to analyze the website design responsive. The best is to ask a designer what he would change to achieve a better design.
There is also software that can help, such as:
In summary, a responsive website/app:
- improves design and visual of your brand
- creates credibility
- increases sales volume and amount of items sold
- makes SEO rating go up
- makes the website usable
- you need it. Now!
Does your site need a few tweaks on responsive design and other adjustments? Contact us, and we’ll be happy to take a look and help you out.