Reading Time: 3 minutes
Two years ago, when I entered college, I had the perception of LinkedIn as something too corporate and tedious. Thinking back, I had the idea it was just a tool to get a job (maybe out of ignorance).
For some reason, I decided to give it a try, and I was surprised. I discovered something very different from “Hi; my name is Scrooge McDuck and I need a job”. Now, I see LinkedIn as a platform for my education.
Nowadays, I visit LinkedIn almost every day. I come across extraordinary new content, published by amazing people, which is something very different from the mainstream articles we notice every day on Facebook or print media. On LinkedIn, I find content that with a vast range of topics: from finance to psychology. I even share it with university friends and work colleagues.
Cool point: I can also contribute to the community by writing my own article and post them. In fact, I believe that is the best place to do so. I dare to say that the reach of the message is the most powerful of the social networks used today.
Since it is a growing social network, a publication can end up with a social interaction boost of 200%. That is tremendous!
If you are not convinced, let’s compare the organic reach of LinkedIn with Facebook:
Imagine we share the same post, with the same content, with the same hashtags, at the same time. Estimative of results:
FB: we’ll get around 200 impressions and about 3 engagements.
Post lifetime: a couple of hours. Naah
LinkedIn: we’ll reach 8,000 people and 37 of them engage with the post. The difference is huge and the post lifetime could target 2 weeks! Imagine the opportunities for B2B!
So…question: what will be the secret to achieve such a vast organic reach on LinkedIn?
I believe the answer is blunt: deliver relevant content with consistency.
LinkedIn wants to keep traffic on their website, so the algorithm works according to the relevance of the content, that is reflected in the number of clicks, likes, comments and shares of your audience.
Therefore, if we produce nice content that promotes engagement, we’re on a good path!
How? You can try this:
Add some “eh eh” moments to your content. Be playful with your words. People will like it and share it with their friends. Extra tip: Add emojis or gifs to add some “color”, like this one:
2. Tagging and hashtags
Tag people. If you are writing about your ninja sales skills, why not tag the mentor or person that inspires you to make sales?
Besides that, use hashtags if you are writing about a specific topic or for a specific audience, more people will see it.
Ask something on your post that can prompt someone to answer in the comments or tease them to share with you a story related to your topic.
4. Video or image
Simple, native videos and images will capture the attention of your audience more easily. Set it together with a nice description and you have a super combination.
Some extra tips:
Don’t use URL links on your post. Remember, LinkedIn doesn’t want the user to exit their website or app. Even so, if you want to add your website link, add it to the comments.
Improve your profile, add a photo and fill out your personal profile as complete as you can. It will increase your number of connections.
Write an article. Articles are one of the most highlighted features of your profile.
My advice is to be part of the LinkedIn groups. Maybe your business campus has one (or give out a try to your university’s alumni group). Engage with other posts, leave sincere comments, share your opinion about your friend’s article or try to reach out to your favorite guru entrepreneur. Yes, it is possible. Enjoy the biggest networking platform!
Don’t attach yourself to the idea that everything you post must be viral. Don’t stick to what the algorithm demands. Post what you believe it adds value. Be vulnerable, tell stories and help others with your experiences. People who resonate with your content will do the rest of the work.