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You surely know how to google stuff and find
information online, and probably how to watch movies and series in a not so
lawful way. But do you know how the internet works? And how do websites get on
the first page of Google?
Firstly, and very shortly, you need to
understand that in every search, this is what happens; the client/user has an
IP address, a numerical label assigned to each device connected to a computer
network, and through an Internet Service Provider (in Portugal is primarily PT
Comunicações), he gathers the information (a.k.a asks for something in the
search like a website) by the server which also as an IP address. It’s in this
process that data is collected!
Now that we grasp the surface of the mechanism behind a search, let’s start with the basics 101 of how internet works (a.k.a Google).
In order to create a website, you need a “domain” and “server”, which have associated costs. How much does the first cost? It can be around 13 to 15 euros a year, as long as you want to keep your website online. The price can change if it is highly sought or if the words it includes are being searched a lot, but the 1st year is cheaper (usually).
It may happen that what you expected to
purchase already has an owner. The sad news is that in this case, you may have
to pay much more than 15 euros.
You can have a free domain, but please don’t
because your URL will have the reference of the provider, and that sucks for
credibility reasons and it may harm your page rank (something I will explain in
There isn’t a special place or website to buy one domain, you just need to search on Google, and most providers are ok. Just remember, you can purchase a domain from a provider, and the hosting on another website. And if eventually, you want to change your hosting, you can without losing the domain.
The Nameserver is responsible for linking the domain to the hosting and all companies provide their own. It is easier if you buy the domain and the hosting together, as they will already be configured. But if you have separate suppliers for each one, look on the website where you have the server for the Nameservers that you must insert.
Shared hosting vs dedicated hosting
You can buy a shared hosting, which is cheaper
but slower, or you can buy a dedicated hosting, which is more expensive but
boasts faster performance and usually is better to solve problems and have full
In this domain/hosting search, you will have
to decide the TLD (Top-Level Domain), the rear part of the URL (the link). It
can be .COM (commercial), .ORG (organization) or .NET (networking technologies)
.PT (Portugal company or service), .ES (Spanish company or service).
How does google work then?
There’s a thing called Spider, a program whose function is to discover new pages, check if there are updates on the existing ones and links that will no longer go anywhere (the 404 error – page not founded). After this action (that is called crawling), it will index everything so later when users search on that website, the time for “thinking” will be faster and therefore the user will have a more enjoyable experience. Everyone hates a loading screen!
The number of times the program does this
tracking is due to an algorithm that recognizes the frequency of
change/introduction of materials on the website. As a result, a blog that has
been stopped for a year will not have as many as a news website that uploads by
To speed up this process, web developers
create sitemaps. Urayyy!
However, if you want browsers not to find your
website, it is equally possible. WordPress facilitates this process and you can
place a checkmark on “Discourage search engines from indexing this site”. A
free tool from Google that will show you if you have been successfully crawled
is Search Console, which is coincidently the place where you can add your site
But what does he keep in that index? Almost everything, including the following: all words (and if they are headings or parts of paragraphs), all HTML code (tags, meta-tags, alts, refs, photographs, XMPs, ssl certificates, etc.) and CSS.
* Glossary at the end of the blog post.
And all that for what? SEO!
Best known as Search Engine Optimization, is
what makes it clean to the bot that you are what people are looking for. And
people are a massive part of it because the website has to possess some
characteristics so SEO scores get better.
Here are some SEO examples:
● Domain registration length;
● Presence of the searched word in the domain
or the URL;
● Presence of the searched word in the title
and heading tag;
● Repetition of the searched word throughout
● Page loading speed;
● Number of page shares on social networks;
● Site with SSL certificate (HTTPS);
● Responsive website (prepared for mobile
● Country TLD extension (.pt .es .fr, etc);
● Duplicated Content (you have repeated
information in the website);
● Image Optimization;
You can check it all here: The Complete List (2020).
You can find five ads on the results page, but you will also inevitably discover websites that are there because of the SEO. These are called organic results – they didn’t pay to show to the party. And they are presumably the ones that receive most of the clicks and the best page rank.
What is PageRank? It measures the importance of a page based on the number of links that were shared by other pages. But not all links are worth the same, depending on the page rank of the page that links, so it can be worth more or less. (so don’t do black hat SEO – don’t pay people to have links on your page for nothing).
How can you determine and improve your rank? You can’t, it’s Google’s secret, but you can improve it by optimizing SEO and implementing strategies like Content Marketing.
Crawler: aka Web crawler, spider or spiderbot Is a bot that searches your website URLs (the links on top of the browser) by a search engine (like Google) that indexes so users can search more efficiently.
Indexing: after “crawling”, the bot that searches of your website and compiles an index with all the words and content you see on a page.
HTML code or Hypertext Markup Language: it is used for documents designed to be displayed in a web browser and to create web pages. It can make texts, titles and headings, link to various pages within a website, and link to different websites. It can be assisted by technologies like Cascading Style Sheets (CSS) and scripting languages.
Meta-tags: pieces of text that describe a website’s content but don’t appear to the user.
Alt-tag: same as meta-tag. For example, when you hover the cursor above an image, it may present you a phrase to describe the nature of it.
Hrefs: the attribute of a URL, you know, the link it goes to.
XMPs: extensible metadata that shows information about a file, such as the file name; size; IP; serial number; original device, etc.
SSL Certificates: they digitally bind a cryptographic key and when installed on a web server and allow secure connections from a web server to a browser. So, your browser shows you a green padlock that says “safe” rather than an open red padlock that says “insecure”.