A second quick view over the “The 22 Immutable Laws of Branding”

Relax, you are not crazy! Yes, I’m writing a blog post with the same subject of the previous one, which Read more

Branding: are you really flying or just nosediving?

My name is Carina and I’m addicted. During the last few weeks, I couldn’t spend one day without watching my Read more

Archetypes: is your brand a hero or an outlaw?

Open up your mind. Jump as high as you can. Do twenty push-ups and then come back. Are you done Read more

We submitted ourselves to this rebranding process

It is inevitable to analyze a person when you met her for the first time, right? Their appearance and attitude set Read more

ALICE: how to make a URL shortener made in a very short time

A small tool for big brains, that's how we describe our personal URL shortener. Created in three wonderful afternoons, project ALICE Read more

A brand is the product of a thousand small gestures

Can we use the word “brand” when we’re speaking about the logo, the symbol or even the name? Though technically Read more