A second quick view over the “The 22 Immutable Laws of Branding”

Relax, you are not crazy! Yes, I’m writing a blog post with the same subject of the previous one, which Read more

Branding: are you really flying or just nosediving?

My name is Carina and I’m addicted. During the last few weeks, I couldn’t spend one day without watching my Read more

Archetypes: is your brand a hero or an outlaw?

Open up your mind. Jump as high as you can. Do twenty push-ups and then come back. Are you done Read more

We submitted ourselves to this rebranding process

It is inevitable to analyze a person when you met her for the first time, right? Their appearance and attitude set Read more

Why you should create a website from scratch

Throughout the years, anytime someone reaches me with the intention to create a website, a question always comes up: “Should Read more

What comes first in a project, copy or design?

Not too long ago I was asked the following question: “What is more important: design or content?”. Some years ago Read more