Biz Dev and strategic partnerships. How is this important for your company?
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In 2013, American businessman Bill McComb in his LinkedIn article "Partner or Die" defined the concept of partnerships in a very simple Read more

What comes first in a project, copy or design?

Not too long ago I was asked the following question: “What is more important: design or content?”. Some years ago Read more

Meetings? No, thanks.

Go to your calendar and delete every meeting you have. Wait for a week. What happened? I don’t know what Read more

CSD Matrix: kill your doubts, multiply your certainties

Let’s begin this blog post with one question: how many times did you start a new project without any doubts? Read more

The experience of smell in retail stores

Can we talk about those moments of weakness when you pass in front of a coffee shop or even a Read more

This article doesn’t contain any spoilers.

There are three different ways to react to this present week: "Just another ordinary week"; "Why did China ban Winnie Read more