Reading Time: 4 minutes In 2013, American businessman Bill McComb in his LinkedIn article “Partner or Die” defined the concept of partnerships in a very simple and easy to understand way: Partnering is the ability to share control of some aspect of the value chain with another organization to deliver your company’s brand, product, or service to customers. Partners can appear in all forms in business. Licenses, joint ventures, distributors, contract manufacturing, fulfillment…