What is email marketing and why should you use it?
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Despite being so generalist, we all have heard of marketing and sometimes it is difficult to explain what it is. Read more

The Value Wheel: mapping the impact of your marketing actions
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If you ask a group of passionate marketers the reason why they love their jobs, you'll get plenty of answers. Read more

Are millennials just a bunch of hashtags?

I’m a huge Saturday Night Live fan, I binge watch their sketches like crazy. What makes it so incredibly perfect, Read more

Drink Coca-Cola. Hungry? Eat popcorn.

One thing that fascinates me a lot is subliminal messages. Subliminal messages are the stimulus that pass below the borders of Read more

Products and experiences. Which should be our priority?

In his last Angry Essay, Fernando guided us through a very interesting point of view. According to him, great sellers Read more

“Desenmerda-te”, portuguese for “figure your sh*t out”

It was about two weeks ago when I finished my first year of my Master's degree in Marketing, I walked Read more