The Value Wheel: mapping the impact of your marketing actions
notebook with planning tasks, pc and earphones

If you ask a group of passionate marketers the reason why they love their jobs, you'll get plenty of answers. Read more

Are millennials just a bunch of hashtags?

I’m a huge Saturday Night Live fan, I binge watch their sketches like crazy. What makes it so incredibly perfect, Read more

Drink Coca-Cola. Hungry? Eat popcorn.

One thing that fascinates me a lot is subliminal messages. Subliminal messages are the stimulus that pass below the borders of Read more

Products and experiences. Which should be our priority?

In his last Angry Essay, Fernando guided us through a very interesting point of view. According to him, great sellers Read more

The Angry Intern: New Adventures in the city of Lisbon

As a new marketing graduate from the University of Calgary, my parents kept reminding me "Just get any internship Alejandro, you Read more

Bullseye Framework: point, shoot and iterate

The Internet is booming and, while that happens, new channels arise. As our audience evolves, it becomes harder to reach Read more