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Digital Marketing

Landing pages: bet on a CTA 2.0

by João Rodrigues / April 9, 2021

Reading Time: 3 minutes Hi there! Welcome to landing pages 101. Making a good and converting landing page isn’t the most demanding job on marketing, but it does take work. It’s not all about the looks and design, but also about creating a smooth experience for the customers to lead them to convert – our number one goal. Besides, I believe that the best landing page ever made has not been…

Cloud vs. Self-hosting: which one to choose?

by Rui Andrés / March 26, 2021

Reading Time: 4 minutes In the last decade, we’ve seen a rise in cloud-based services, from SaaS (software as a service) offerings to whole companies moving all their services to the cloud. Have you ever wondered the differences between using cloud services or going self-hosted (do it yourself) style? What’s the cloud? The cloud’s best-known first appearance was in virtual hard-drive applications, like Dropbox, Google Drive, et al. So the cloud means,…

Digital Marketing

Fewer emails, better email marketing

by Tiago Leão / March 18, 2021

Reading Time: 3 minutes Emails have a poor reputation. We receive more than we can read, and they’re typically a working tool that we can’t escape from using every day. Is email marketing dead? The idea that emails are obsolete has spread over the Internet in recent years. This idea might be partly explained by the fact that email is one of the oldest digital marketing channels known to humanity, used…

Principles

NDA for ideas? No, thanks!

by Fernando Moreira / March 9, 2021

Reading Time: 3 minutes To sign or to sign? We have had this conversation a thousand times in our time as a venture studio, and we are going to be straightforward about this: sorry, we don’t sign non-disclosure agreements (NDA), partly out of principle, somewhat to send a message. Inspired by this blog post, we decided, as an internal principle, not to sign in the future NDAs (non-disclosure agreements) to get to know…

IT Technology

Invest in a responsive website… like now

by Joana Santos Antunes / March 4, 2021

Reading Time: 4 minutes O, responsive design. Where art thou? Responsive design has been the big hit of the Internet in the last few years. Even so, it’s astonishing the number of sites without this basic feature. Why? We have no idea since it can help improve the way your site looks on devices with different screens and, therefore, boost the time users spend on it and your rankings on search…

Gaming

Why is The Last of Us, Part II about empathy, not hate

by Carolina R. Rodrigues / February 25, 2021

Reading Time: 7 minutes Warning: major spoilers ahead about the The Last of Us franchise. Enter at your own risk. What would you do if the world was shattered by a deadly fungal pandemic that destroyed humanity? Better yet, what would you be willing to do to survive? Would you remain empathic towards others or adopt a dog-eat-dog attitude? That’s the first premise of Naughty Dog’s big hits The Last of…

Design

“Why do you hate me?” asks Comic Sans

by Nathalia Rossetti / February 19, 2021

Reading Time: 4 minutes You may have already researched fonts on the internet, which one to choose, which one is most the preferred, a list of most downloaded or best free fonts. I’ve done this myself several times, and why do we do it? There are many reasons, such as making a good design composition or looking for inspiration, but did you already try to find which font not to use?…

Business Development Principles Working

How Angry Ventures became a 100% remote company

by Fernando Moreira / February 11, 2021

Reading Time: 4 minutes The possibility of working remotely at Angry Ventures was born from an obligation, but the transition between face-to-face work and digital work occurred quite smoothly, thanks to the methodologies we already had in place. So, how did Angry Ventures become 100% remote? Good question, hard answer. The beginning of the remote work First, it all starts because I have a function, which is being the facilitator of…

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Business Development Communication Working

The four soft skills that matter to remote work

by Isabel Melo / February 4, 2021

Reading Time: 4 minutes A few years ago, remote work was already seen as a trend, especially in technology, where the need to be in an office is increasingly reduced since all the work can be done online through videoconferences and messaging applications. Logically, these relationships are not a substitute for face-to-face contact. But to a certain extent, they make life easier for employees and managers – offering more quality of life…

Business Development Communication Psychology

How to practice empathy daily

by Isabel Melo / January 28, 2021

Reading Time: 4 minutes You have probably heard many times about “empathizing” with someone. More than the simple fact of listening and putting oneself in the other’s place in the face of their vulnerable situation, a set of factors make up this type of interpersonal ability of having empathy, which is often intrinsic to the individual or worked on during their training. In its etymology (Greek origin), it refers to passion…

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