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Business Development Communication Project Management

Biz Dev and strategic partnerships. How is this important for your company?

by Isabel Melo / October 22, 2020

Reading Time: 4 minutes In 2013, American businessman Bill McComb in his LinkedIn article “Partner or Die” defined the concept of partnerships in a very simple and easy to understand way: Partnering is the ability to share control of some aspect of the value chain with another organization to deliver your company’s brand, product, or service to customers. Partners can appear in all forms in business. Licenses, joint ventures, distributors, contract manufacturing, fulfillment…

Learning Opinion Principles Psychology Sociology

Finding your confidence: Impostor Syndrome and drowning in self-doubt

by Inês Borges / October 16, 2020

Reading Time: 6 minutes In today’s day and age, we live in a world filled with great societal expectations. Always moving at an accelerated pace that makes it hard to keep up with others. Have you ever felt like an impostor among others? Having the feeling you don’t deserve your own success and the accomplishments you did? Or perhaps you feel a tremendous fear and anxiety that your peers will find…

Communication Design Opinion

(Transition) Design in times of change

by Olga T / October 8, 2020

Reading Time: 4 minutes Change… What happens when change occurs? We get asked to adapt and adjust our ways of doing things in order to accommodate the change. This diminishes the amount of struggle we go through and pushes us to innovate. Especially in Transtion Design. A major threat to innovation is to oversimplify design and its role in society. Margolin once said that “Somewhere along the line [design] became marginalized…

Business Development Innovation Technology Working

5 start-up practices traditional companies should adopt in their daily work

by Isabel Melo / October 2, 2020

Reading Time: 4 minutes Adaptation and resilience to adapt to changes are some characteristics many people and organizations have had to work on internally, in the face of the chaos of the Covid-19 pandemic. Others, like start-ups, hadn’t so much trouble. More traditional companies had to migrate from the offline world to the online world in a matter of weeks and, it is true, that a good part was not prepared…

Digital Marketing Learning

Vanity Metrics: what are they and how to read through them

by Tiago Leão / September 24, 2020

Reading Time: 3 minutes Reports are a great source of material for marketing decisions. When well done, they (and metrics) enable incremental growth and provide insights for improving a project, advising what you need to keep doing and what you should stop right away. Nonetheless, reports analysis requires readers to have a sharp eye and be attentive to what we designate as vanity metrics. By definition, vanity metrics are metrics that…

Learning Software Development Tecnhology Working

What can art teach coders?

by Rui Andrés / September 17, 2020

Reading Time: 5 minutes Ever since I remember, I’ve been engulfed in the smells of paints, diluent, wood, varnish, and soap – art in general – because of my momma, who is a painter and craftswoman. That’s one of the things that most impacted me growing up. I have always had the desire to also become an artist of sorts and embrace the lifestyle, energy, perception, and sensibilities, which always brought…

Business Development Digital Marketing Learning Marketing

What is marketing? A question asked and answered by a business developer

by João Rodrigues / September 11, 2020

Reading Time: 4 minutes Hello, hello, angry peepz. This time I’m leaning to write about marketing, but let’s see how it goes. I am going to start by sharing an experience that I had this week. Here’s some context: for now, I am living at a Cascais, and since the beginning of this month, there are a lot of incurring constructions around my neighborhood. That means that there are many blocked…

Business Development Learning Opinion Working

How I see productivity – a pragmatic mini guide

by Fernando Moreira / September 3, 2020

Reading Time: 6 minutes “It has to be done, let’s take care of it, let’s roll up our sleeves.”Ron Clark, Always Forward Allow me to make a disclaimer. You don’t have to be more productive. You don’t. Indeed, just because many people want it, it doesn’t mean you covet it. If you have to be, may it be from your own intention. Now, if you want to be and have more…

Communication Learning Principles Sociology

Why it is essential to remember the public sphere of Habermas today?

by Carolina R. Rodrigues / August 27, 2020

Reading Time: 5 minutes The bourgeois public sphere may be conceived above all as the sphere of private people coming together as a public. In the past few months, the Covid-19 pandemic took control of the world and has forced most of us to adapt to how we live with several restrictions. Ever since that, the media bombarded us with repetitive cases of violent crimes that appear to have increased during…

Digital Marketing Learning

What is email marketing and why should you use it?

by Joana Santos Antunes / August 20, 2020

Reading Time: 5 minutes Despite being so generalist, we all have heard of marketing and sometimes it is difficult to explain what it is. Therefore, we are going to focus on just one type of marketing: email marketing. Email marketing uses email as a marketing tool, for permanent communication with the customers and other stakeholders, creating engagement with the brand. And you might even be thinking: “Seriously? Email? Aren’t Facebook and…

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